University of Isfahan Urban Economics 2588-4867 10 1 2025 03 21 A Study on Local Creative Economy to Identify Types of Intervention in the Historical Area of Blue Mosque in Tabriz City A Study on Local Creative Economy to Identify Types of Intervention in the Historical Area of Blue Mosque in Tabriz City 53 76 29665 10.22108/ue.2025.142934.1298 FA Ahad Nejad Ebrahimi Professor of the Department of Architecture and Urban Planning, Faculty of Architecture and Urbanism, Tabriz Islamic Art University, Tabriz, Iran Morteza Mirgholami Professor of the Department of Architecture and Urban Planning, Faculty of Architecture and Urbanism, Tabriz Islamic Art University, Tabriz, Iran Aynaz Nahidi Azar Student, Department of Architecture and Urban Planning, Faculty of Architecture and Urbanism, Tabriz Islamic Art University, Tabriz, Iran Elahe Mokhtari Student, Department of Architecture and Urban Planning, Faculty of Architecture and Urbanism, Tabriz Islamic Art University, Tabriz, Iran Journal Article 2024 09 30 Abstract: In recent years, the historic urban fabrics of many Iranian metropolises have encountered significant economic, social, and physical challenges, diminishing their role in the broader urban development process. This study seeks to develop a sustainable regeneration model centered on the creative economy, using the area surrounding the Blue Mosque of Tabriz as a case study. The research focuses on identifying the untapped potential of the local economy—including traditional crafts, small-scale businesses, historic marketplaces, and active community networks—as foundational elements for creative and context-sensitive regeneration. Employing a qualitative methodology and a descriptive-analytical approach, data were gathered through literature review, field observations, and expert consultations. The SWOT analytical framework was used to evaluate the strengths, weaknesses, opportunities, and threats related to the study area. Findings reveal that, despite the area's rich historical, cultural, economic, and geographic assets, decades of ineffective and fragmented urban interventions have hindered realizing its local economic potential in alignment with creative economy principles. As a result, the study proposes key strategies for regeneration, including urban place branding rooted in local identity, the development of cultural tourism based on endogenous resources, the adaptive reuse of underutilized spaces for creative functions, and support for traditional livelihoods and micro-enterprises. Ultimately, the research underscores that successful regeneration efforts must be underpinned by inclusive policymaking that prioritizes community participation, cultural awareness, and the strategic integration of local capacities into broader urban planning frameworks. Abstract: In recent years, the historic urban fabrics of many Iranian metropolises have encountered significant economic, social, and physical challenges, diminishing their role in the broader urban development process. This study seeks to develop a sustainable regeneration model centered on the creative economy, using the area surrounding the Blue Mosque of Tabriz as a case study. The research focuses on identifying the untapped potential of the local economy—including traditional crafts, small-scale businesses, historic marketplaces, and active community networks—as foundational elements for creative and context-sensitive regeneration. Employing a qualitative methodology and a descriptive-analytical approach, data were gathered through literature review, field observations, and expert consultations. The SWOT analytical framework was used to evaluate the strengths, weaknesses, opportunities, and threats related to the study area. Findings reveal that, despite the area's rich historical, cultural, economic, and geographic assets, decades of ineffective and fragmented urban interventions have hindered realizing its local economic potential in alignment with creative economy principles. As a result, the study proposes key strategies for regeneration, including urban place branding rooted in local identity, the development of cultural tourism based on endogenous resources, the adaptive reuse of underutilized spaces for creative functions, and support for traditional livelihoods and micro-enterprises. Ultimately, the research underscores that successful regeneration efforts must be underpinned by inclusive policymaking that prioritizes community participation, cultural awareness, and the strategic integration of local capacities into broader urban planning frameworks. https://ue.ui.ac.ir/article_29665_c2aca803360b2ea69324611150ab98b2.pdf