University of Isfahan Urban Economics 2588-4867 5 1 2020 04 20 Designing an effectual business model in the handicrafts of Lalejin world city Designing an effectual business model in the handicrafts of Lalejin world city 17 34 25339 10.22108/ue.2020.125894.1167 FA Mardavij Tavakoli PhD student in Art Research, Faculty of Research Excellence in Art Entrepreneurship, Art University of Isfahan, Isfahan, Iran Rasoul Bidram Assistant Professor, Department of Art Economics and Entrepreneurship Faculty of Research Excellence in Art Entrepreneurship, Art University of Isfahan, Isfahan, Iran Saeed Mirvahedi Assistant Professor, Department of Entrepreneurship Faculty of Management and Accounting, Allameh Tabatabai University, Tehran, Iran Journal Article 2020 11 09 In recent years the business model has been attracted researchers' and practitioners' attention due to its impact on the success of every business. A collection of research in the field of art shows little attention to the selection and design of the art business model, and this issue can be considered as one of the reasons for not doing the right thing in the business of this area. This subject has been grounded to investigate business models to identify suitable methods for Iranian handicraft activities in the present study. Using mixed-method, after reviewing the literature related to the topic, the theoretical framework was identified. Then, in the quantitative section, using the Correlation method, we studied a set of methods used in the Laljin pottery business based on the Osterwalder model. We found that the Osterwalder model, does not cover handicraft business in several elements and there is a need for a different business model. In the qualitative section using grounded theory, based on the effectuation theory, we propose a new efficient business model, called "Fish Business Model". In this model, entrepreneurs are like fishes moving in the wavy sea, and using their real capabilities they build their business model. This model presents suitable managerial and executive methods of a business of production and supplying handicraft products as a coherent process and covers all international rules and regulations. In recent years the business model has been attracted researchers' and practitioners' attention due to its impact on the success of every business. A collection of research in the field of art shows little attention to the selection and design of the art business model, and this issue can be considered as one of the reasons for not doing the right thing in the business of this area. This subject has been grounded to investigate business models to identify suitable methods for Iranian handicraft activities in the present study. Using mixed-method, after reviewing the literature related to the topic, the theoretical framework was identified. Then, in the quantitative section, using the Correlation method, we studied a set of methods used in the Laljin pottery business based on the Osterwalder model. We found that the Osterwalder model, does not cover handicraft business in several elements and there is a need for a different business model. In the qualitative section using grounded theory, based on the effectuation theory, we propose a new efficient business model, called "Fish Business Model". In this model, entrepreneurs are like fishes moving in the wavy sea, and using their real capabilities they build their business model. This model presents suitable managerial and executive methods of a business of production and supplying handicraft products as a coherent process and covers all international rules and regulations. https://ue.ui.ac.ir/article_25339_5f011b4c631c037226e4d4e8e9498e61.pdf