University of Isfahan Urban Economics 2588-4867 2 1 2018 02 18 Estimation of Economic Value of Foolad Mobarakeh Sepahan Football Club for Isfahan Estimation of Economic Value of Foolad Mobarakeh Sepahan Football Club for Isfahan 37 50 22419 10.22108/ue.2017.79472.0 FA Rasoul Bidram Assistant professor, Dept. of Art Economics, Faculty of art entrepreneurship and tourism, Art University of Isfahan, Isfahan, Iran Babak Saffari Assistant professor, Department of Economics, Faculty of Administrative Sciences & Economics, University of Isfahan, Isfahan, Iran Diana Daruvar M.A. Student, Department of Urban Economics, Faculty of art entrepreneurship and tourism, Art University of Isfahan, Isfahan, Iran Journal Article 2016 06 29 Sports clubs often generate some private and public goods, thus they are economically valuable for cities. The main objective of this study is to find economic value of Foolad Mobarakeh Sepahan football club for city of Isfahan. Both the use and non-use values of this professional sport team are estimated using the contingent valuation method (CVM). The study is based on a survey conducted through interview and obtaining information from citizens with the sample size of 344. The results show that the average willingness to pay for the existence of Sepahan football club in the premier league competitions is 164800 Rials (United States Dollar = 42,000 Iranian Rial), for winning the premier league cup is 139700 Rials, for winning the knockouttournament cup is 117600 Rials, and for winning the AFC Champions League cup is 24480 Rials. Also the average willingness to pay for watching Sepahan matches in the stadium and watching the games from Television respectively are 44330 and 27730 Rials. <strong>JEL Classification:</strong> C25, D61, L83 Sports clubs often generate some private and public goods, thus they are economically valuable for cities. The main objective of this study is to find economic value of Foolad Mobarakeh Sepahan football club for city of Isfahan. Both the use and non-use values of this professional sport team are estimated using the contingent valuation method (CVM). The study is based on a survey conducted through interview and obtaining information from citizens with the sample size of 344. The results show that the average willingness to pay for the existence of Sepahan football club in the premier league competitions is 164800 Rials (United States Dollar = 42,000 Iranian Rial), for winning the premier league cup is 139700 Rials, for winning the knockouttournament cup is 117600 Rials, and for winning the AFC Champions League cup is 24480 Rials. Also the average willingness to pay for watching Sepahan matches in the stadium and watching the games from Television respectively are 44330 and 27730 Rials. <strong>JEL Classification:</strong> C25, D61, L83 https://ue.ui.ac.ir/article_22419_8aab520c86a192e07f778a82b71b669f.pdf